Guilty of lying by omission

At best, telesales scripts go big on the benefits of the proposed deal and skim over the not-so-great bits. At worst, they mislead the consumer either directly or by omission. The Consumer Protection Act states that when marketing any goods or services, the supplier "must not . express or imply a false, misleading or deceptive representation concerning a material fact to a consumer, or fail to correct an apparent misapprehension .