Free facial with huge price tag
24 November 2015 - 02:15
As I was strolling though the shopping centre last week, there he was: a man wearing black and a come-hither smile, holding out a sachet and inviting me to try the cosmetic free. Nothing new - we are used to such intrusions as we shop or navigate airports.This is the most direct form of direct marketing: a form of selling that's one-on-one, with the seller initiating contact, not the consumer.
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