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Pill maker under fire over its Banting claims

04 February 2016 - 02:45 By Aarti J Narsee

A pharmaceutical company manufacturing "Banting friendly" supplements and products was found to be dishonest and asked to withdraw its claims. Three complaints were made to the Advertising Standards Authority of SA against Banting Support Range products.The advertising watchdog agreed with the complainants and ordered CNT Labs - a division of California Pharmaceuticals, which supplies stores including Clicks and Dischem - to withdraw its "approved Banting friendly" claim immediately.The complaints, which focused on a Facebook advertisement, claimed the advert was "misleading" and "dishonest".The advert features six products that are "an all-natural supplement support range to assist the body in maintaining optimal health and functionality for individuals following the Banting/LCHF [low-carb, high-fat] lifestyle".Featured products include Low Carb Protein Drink, Digestive Tract Cleanser and Appitex Appetite Support.The complainants called the pharmaceutical company out for its products, saying, "Banting is real food-based and not pill-based."CNT Labs acknowledged the complaints but failed to respond to the advertising watchdog.Yesterday the company told The Times the label "approved Banting friendly" had been removed within 24 hours of the complaint being received and replaced with "Banting friendly".Professor Tim Noakes, chief advocate of the LCHF diet, warned people to make sure products were true to the "Banting philosophy"...

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