Men resorting to surgery to get rid of moobs

09 February 2016 - 02:23 By ©The Daily Telegraph

The number of British men going under the knife for cosmetic surgery has doubled over the past 10 years. The British Association of Aesthetic Plastic Surgeons reported yesterday that although men account for only 9% of all cosmetic surgery a record 4614 of them underwent a purely aesthetic procedure in the UK last year.In 2005 the number was 2440, showing an almost 100% rise over the course of the past decade.The most popular male surgery is eyelid reduction, or blepharoplasty, in which surplus skin and protruding fat is removed to reduce swollen and puffy eyes.Blepharoplasty was followed in popularity by nose jobs, pinning back of the ears and liposuction.There was a 13% increase in male breast reductions - to combat "moobs" - over the past 10 years.Men have been spending up to £14500 (about R340000) on "beard transplants", in which donor hairs are plucked from the back or sides of a man's scalp and transplanted onto his beard line in a process called "follicular unit extraction".Cosmetic surgeons have suggested the new statistics indicate that men increasingly want to move away from the bushy-bearded "lumbersexual" aesthetic favoured by hipsters over recent years.Consultant plastic surgeon Rajiv Grover believes that the modern man now aspires to a sharp, in-shape and groomed image.

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