Doing it naturally

17 February 2016 - 02:39 By Andrea Burgener

Food B.S.Food words are used far too freely. I'm talking about the ''good" words: artisanal, organic, farm-fresh, ethical (a mine-field of a word used as glibly as if one were saying ''now with extra nuts") and for ultimate opacity, the word "green".Big food brands, supermarkets, farmers and health shops use these words wherever they can.

This article is reserved for Sunday Times subscribers but, for a limited time, is free to read on our newly relaunched website.

To access the article, you only need to register – it’s quick and free. Already registered? Simply sign in below.

If you’ve already registered on the BusinessLIVE, Business Day, Financial Mail or Rand Daily Mail websites? Sign in with the same details.

Note: Login details from the former TimesLIVE/Sunday Times website are no longer valid. Please register again.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.

X