Soccer in a financial league of its own

22 February 2016 - 02:09 By Ross Tucker

Money can't buy happiness, they say. Unless you're a sports fanatic, in which case money (your team's, not yours) tends to buy you the happiness of watching your team win more often than it loses.There is, generally speaking, a good association between money spent in sport and success. The problem is that success brings in more money and so the rich tend to get richer while the poor get desperate, and creative, finding clever ways to stretch limited resources further.

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day, Financial Mail or Rand Daily Mail websites? Sign in with the same details.

Questions or problems? Email or call 0860 52 52 00.