Premier League to ditch title sponsor

13 April 2016 - 02:18
By Bloomberg

For the last 15 years, Barclays has used the global popularity of Premier League soccer to gain footholds in new markets.Next month, the British bank's reign as title sponsor ends, reflecting the league's growing ambitions and the bank's shrinking ones.Barclays' strategy has changed dramatically in the three years since it last renewed the £40-million-a-year sponsorship.

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