Tough economic times drive South Africans to cheaper drink

23 June 2016 - 09:24
By NIVASHNI NAIR

South Africans are drinking less and foregoing premium brands for less expensive screw-tops thanks to tough economic times. EuroMonitor International's latest market research shows that inflation, rising fuel costs and higher taxation forced drinkers to slash their booze bills last year.Higher-end whisky and brandy took a dive as consumers turned to cheaper vodka, beer and wine.

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