Love – and money – in the air this Valentine’s Day
14 February 2018 - 06:00
By NIVASHNI NAIR
Image: 123RF/deagreez Don't be fooled, many men secretly heart Valentine's Day.
From R5,000 splurges on red roses and millions of rands on rings, South Africans are not scared to spend on Valentine’s Day .
Online florist and gift delivery company NetFlorist’s business has grown by 1,400% in the run-up to Valentine's Day as more than 200,000 red rose stems have already been ordered.
But it’s not just gifts. Fancy date nights take the top spot globally, with 40% share of spend and 75% of transactions.
But flowers still remain a symbol of romance.
Transactions from over 200 territories across the globe show that lovers are opting for just a single rose instead of elaborate bouquets.
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