WATCH | Hilarious! This guy takes a dig at Woolies' R54 loaf of bread
A South African vlogger and Facebook user who calls himself Devdondidit found a loaf of bread at Woolworths for R54 - and decided to make a video about it.
In the video‚ discussing the price‚ he asks: "Did Jesus bake this bread?"
He says it's his first day on a diet so he thought‚ "Let me come to Woolworths and buy me gluten-free bread." And then he saw the price.
In a statement Woolworths says "it is our intention to sell products that meet the varied dietary requirements of our customers. Where possible, we will provide choice within our ranges for customers who wish to avoid particular ingredients such as specific gluten free products, milk alternatives, etc."
"The raw materials and allergen control process required to make Gluten Free bread determines the product’s price point."