“It appears that the Grand Big Mac promotional material had not been removed from the Beyers Naudé Drive restaurant on July 31 2018 or on the date that the restaurant issued its final voucher.”
McDonald’s offered Norval a voucher as consolation.
“It should be noted that certain restaurants still had rewards vouchers available during the month of August and as such‚ and in accordance with the promotion rules‚ were permitted to display promotional material and issue rewards vouchers to customers beyond 31 July 2018.”
McDonald’s added: “It is clear that this situation was a service level error at the particular McDonald’s restaurant in question rather than misleading advertising. The restaurant (and all other McDonald’s restaurants) has again been informed to remove all outdated promotional material for the promotion.”
The ASA accepted the undertaking to remove outdated advertisements.