Wesgro CEO Tim Harris said the surfers in the videos were “influential young ambassadors”‚ adding: “In the films they pay homage to individual Capetonians and local businesses that took it upon themselves to change their relationship with water to get us through this challenging period.” The surfers provided their services free and the videos were produced by Sledgehammer Studios.
Western Cape economic opportunities MEC Alan Winde said: “This campaign not only highlights the scenic beauty and the amazing tourism opportunities that await visitors‚ but also highlights the importance of mindful and sustainable tourism and tells the story of our water resilience in a unique way.
“Sustainable tourism and building resilience are key to preserving our tourism industry and ensuring that it can grow to benefit the people of the Western Cape.”