Gotcha! 'One-for-the road' pop-up pub was really a safety drive
A pop-up "drive-thru" bar that has been set up on the side of the busy William Nicol Drive in Johannesburg to serve drinks to drivers and passengers on the go has caused much public confusion.
Citizens had concerns about the legitimacy and safety of the establishment and many took to social media to air their concerns. As it turns out, though, it was all part of a campaign.
The pop-up bar is a campaign to create awareness about drinking and driving, a partnership between alcohol abuse not-for-profit organisation Aware and the Road Traffic Management Corporation.
Aware said no alcoholic beverages were served at the mobile bar.
To change people's thinking on responsible consumption of alcohol before driving or walking home, decades of habits and culture need to be changed, said Ingrid Louw, CEO of Aware.
"There is a propensity for people to shrug off the responsibility of road safety when they've 'only had a few drinks'. They'll say, 'I'm fine to drive,' or 'I've only had one or two'," Louw said.
The campaign went all the way and featured a video about the build-up to the pop-up bar.
Many on Twitter were outraged by the pop-up bar but little did they know:
NO. NO. NO!!!! Death vibe is more like it!!!! We should never ever promote drinking and driving. When you drink don't dare drive, you put not only your own life but worse so many others lives at risk and in serious danger!!! #ShutItDown #OneOnNicol— CATHERINE Constantinides (@ChangeAgentSA) December 12, 2018
This makes me cringe. https://t.co/BIk1NLbyjE
Seriously? One for the road. This should be closed down right away. Bad idea.— Zakhele Terrence Mkh (@zakhele_mkh) December 10, 2018
One on Nicol is annoying me , my boyfriend is doing work for the opening or whatever. also I lost a family member to some who was driving drunk. iValwa nini le ndawo ?— Ree. (@ReleSetshedi) December 12, 2018
How are these One on Nicol guys saying they will moderate people’s consumption when the limit is basically zero?? Also, the JMPD perched there when I drove past this morning. LMAO (it’s not really funny).— zinch is magic (@Zinch_S) December 12, 2018