Bonita Ngwenya complained to the Advertising Regulatory Board that kulula.com’s ad, part of the airline’s “Don’t be a travel hater” campaign, “incites division along racial lines”.
She also objected to the “criminal” behaviour portrayed in the ad, first flighted a year ago and since mothballed, and said the aggression it depicted was “unacceptable for sensitive viewers”.
Ngwenya asked the board to slap an age restriction and a violence warning on the ad.
But the directorate said even a child would understand the ad’s script, in which the white couple incite their neighbour’s jealousy by describing their forthcoming holiday, was meant to be humorous.