Chicken Licken ad: Colonialism? What colonialism?

31 January 2019 - 08:00 By Katharine Child
A screenshot from Chicken Licken’s commercial for their Big John burger featuring the adventure of John Mjohnana portraying his journey to Holland from 1650-1651.
A screenshot from Chicken Licken’s commercial for their Big John burger featuring the adventure of John Mjohnana portraying his journey to Holland from 1650-1651.
Image: YouTube/Chicken Licken SA

The Chicken Licken advert called Big Mjohnana, which caused a stir last year following a complaint that it was offensive, was in fact not about colonialism at all.

That is according to Pepe Marais, the founding partner of advertising agency Joe Public, who tried to convince the Advertising Regulatory Board (ARB) on Wednesday it was wrong to have ordered the withdrawal of the advert.

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