SA sixth cheapest out of 76 countries when it comes to Starbucks coffee

01 October 2019 - 07:00 By Nomahlubi Jordaan
Inside a Starbucks outlet in Rosebank, Johannesburg. New research reveals that prices for a tall Starbucks latte in SA are among the cheapest in the world.
Inside a Starbucks outlet in Rosebank, Johannesburg. New research reveals that prices for a tall Starbucks latte in SA are among the cheapest in the world.
Image: Alon Skuy

South Africa is the sixth cheapest country for a tall Starbucks latte coffee when compared to 75 other nations across the globe.

That's according to Finder’s Starbucks Index 2019. The index compares the differences in the price for the same cup of coffee in 76 countries around the world. In this case, the cup of coffee was the tall latte, and in South Africa's case it was bought in Johannesburg.

South Africa ranks 71st out of 76 countries for the cost of a tall latte, at $2.18 (R33). Copenhagen, Denmark, sells the same coffee for $6.05 (R91.75), while Istanbul, Turkey, has the cheapest coffee at $1.78 (R27).

Europeans, the research says, pay the most for a tall latte compared to other regions, with an average cost of $3.92 (R59.45). Asia follows with an average of $3.72 (R56.41) a cup.

The least expensive part of the world to buy coffee is Africa, coming in at $2.27 (R34.42) – although this research included a sample size of just three countries: Egypt, Morocco and South Africa.

The second cheapest region was Oceania, which includes Australia and New Zealand, at $3.18 (R48.22) a cup.

Starbucks asked individuals in 76 countries around the world to buy a tall latte from a store in their city and tell them how much it cost.

“We looked at the cost of a coffee in nearly every country where Starbucks operates. However, we could not source the data for some countries, such as Malta and Puerto Rico," said Starbucks.

“The individuals were required to send us three photos: a picture of them with the coffee, an image of the receipt and a photo of the coffee menu.”

To calculate the cost of coffee, Starbucks converted local coffee prices to US dollars using the exchange rate on September 12 this year. Countries were then ranked based on the cost of the coffee in US dollars.


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