SA is the first African country to launch the feature that allows people who are over the age of 18 to sign up as blood donors on Facebook. They will be notified when blood donations centres near them are in urgent need of donors.
Silungile Mlambo, chief marketing officer at SANBS, said: “We face a number of challenges with regard to the collection of blood each year. This year, the pandemic brought us a new challenge. This will revolutionise the way we connect with our donors, allowing us to work smarter and optimise resources.”
“The Western Cape Blood Service is excited to be part of this initiative and we look forward to welcoming new donors to fixed sites at N1 City, Blue Route and 9 Long Street, Cape Town,” said WCBS promotions, public relations and planning manager Michelle Vermeulen.