It’s simple, stupid. This is how brands like Clicks can avoid blunders

EFF members came out in numbers on Monday at the Mall of Africa to make sure the Clicks store remained closed for business after a "racist" advert for hair products was featured on the retailer's website.
Image: Thapelo Morebudi/The Sunday Times

By ensuring their teams are diverse and culturally sensitive, recent blunders by Clicks and KFC could have been avoided.

This is according to experts who add that brands should know they can’t mock another group culture.

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Members of the EFF, led by deputy president Floyd Shivambu, protested outside the Clicks retail store in Sandton City as part of a nationwide protest on September 7 2020. This comes after the retail group released a TRESemmé advert on its website that has been condemned by the EFF as racist. Meanwhile, police are investigating several incidents across the country where stores were vandalised.

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It’s simple, stupid. This is how brands like Clicks can avoid blunders

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