It’s simple, stupid. This is how brands like Clicks can avoid blunders
By ensuring their teams are diverse and culturally sensitive, recent blunders by Clicks and KFC could have been avoided.
This is according to experts who add that brands should know they can’t mock another group culture.
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LISTEN | 'They must apologise to all of us' - Celebs weigh in on Clicks 'racist' advert outrage:
Members of the EFF, led by deputy president Floyd Shivambu, protested outside the Clicks retail store in Sandton City as part of a nationwide protest on September 7 2020. This comes after the retail group released a TRESemmé advert on its website that has been condemned by the EFF as racist. Meanwhile, police are investigating several incidents across the country where stores were vandalised.