It’s simple, stupid. This is how brands like Clicks can avoid blunders

EFF members came out in numbers on Monday at the Mall of Africa to make sure the Clicks store remained closed for business after a

Image: Thapelo Morebudi/The Sunday Times EFF members came out in numbers on Monday at the Mall of Africa to make sure the Clicks store remained closed for business after a "racist" advert for hair products was featured on the retailer's website.

By ensuring their teams are diverse and culturally sensitive, recent blunders by Clicks and KFC could have been avoided.

This is according to experts who add that brands should know they can’t mock another group culture.

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