WATCH | 'Born in Germany, raised in Mzansi' - Twitter is loving the new BMW Gusheshe tribute
As South Africans approach Heritage Day on Thursday, BMW has released a new advert in tribute to one of the brand's earliest models, the 325is, known as “igusheshe” in many South African townships and among car spinners.
The advert also celebrates the men who have supported the brand over the past 30 years. BMW said it added the new 330is to its 3 series range which will be a limited edition release.
The advert resonated with many as it reminded them of familiar scenes from gusheshe drivers and spinners in the townships over the years.
“Gusheshe never gets tired unless the owner is careless, the wise one, the one that everyone tips their hats for, from Soweto to Umlazi ... whether you're spinning or getting around, igusheshe fits right in. Thirty years later, we still respect you,” the advert says in part.
This #HeritageMonth, we celebrate the life of the iconic #Gusheshe, the ‘Grootman’ of BMW that will always be a mark of inspiration in Mzansi. #TheLegacyLivesOn with the new #BMW330isEdition. Iyeza. #BMW325is pic.twitter.com/BwcUfIpjQn
— BMW South Africa (@BMW_SA) September 20, 2020
These are some of the reactions:
@BMW_SA this is a great tribute. https://t.co/djSRLxuZPj
— Dee_dreamchaser (@Dee_Rasenavho) September 21, 2020
Born in Germany. Raised in Mzansi 👏👏 #Gusheshe 👌
— Dumisani Masilela (@DumisaniTW_) September 20, 2020
Finally an ad for the Iconic #Gusheshe
— Your Favorite ♥️ (@SlIMKNNY) September 20, 2020
😭👏🏽🙌🏾 https://t.co/ODSdZn1roK
iThemba lama gumusha 🤟🏼 #Gusheshe #TheLegacyLivesOn #BMW330isEdition https://t.co/p9YTqqyBqv
— HAPPYBEAR (@Happybear_24) September 21, 2020
Ithemba lamagumusha 🔥🔥 https://t.co/rgtnJqDDZX
— Lebo Kunene (@Lebo_kunene) September 21, 2020
Dope Tribute! https://t.co/h4mX967lfK
— Zibusiso Mkhwanazi (@Zibusiso) September 21, 2020
The ground forces approve!! ♥️♥️ https://t.co/sN9PC2zATM
— Busa ♔ (@busisa) September 21, 2020
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