It's that time of the year again. Black Friday is here.
As the cost of living bites, it remains to be seen if South Africans will splash the cash for the shopping deal bonanza this year.
Consumers are usually buzzing with excitement as they hunt for bargains, but with the economic situation as it is, many seem to have re-evaluated their spending habits.
Black Friday is a common marketing strategy in the US which attracts hordes of customers, who buy electronics, clothes, toys and other items marked down.
It was adopted by businesses in South Africa and has become more popular over the years.
Economists who spoke to TimesLIVE Premium said consumers would look for good deals for clothes, shoes and essentials, rather than big-screen TVs and branded luxury goods.
TimesLIVE
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.