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TERENCE G SIBIYA | Tariffs, trade shifts and the case for Africa’s reset

Relying on single export markets is a risk – which is why diversification and beneficiation are vital

Industrial container yard of logistics import and export business under the blue sky
Ports and logistics networks play a growing role as Africa responds to global trade shifts. (123RF/TBAODATUI1991)

The world today is shaped by a series of overlapping crises, what many call a polycrisis. From geopolitical conflicts and shifting trade alliances to climate shocks and economic volatility, these forces are changing how nations and businesses operate.

For Africa, these disruptions bring undeniable risks. However, resilience should also necessitate that we turn crisis into opportunities to reset our trajectory, for the only constant is change.

About the author: Dr Terence G Sibiya is group managing executive: Nedbank Africa Regions. (Nedbank)

This year’s shifts to US tariff policies sent ripples through global economies, not sparing Africa. Export-dependent sectors in countries such as Lesotho, Madagascar, SA, Botswana and Nigeria were suddenly faced with reduced market access, potential job losses, and unprecedented uncertainty.

In SA, our automobile, steel, citrus and wine industries overnight faced a 30% tariff, placing more than 100,000 jobs and billions in trade value at risk.

From external shock to strategic reset

But while these challenges seemed daunting, they are not insurmountable. We must up the ante on pivoting to new markets. Instead of succumbing to gloom, these shifts were an overdue wake-up call to accelerate regional integration, develop our value-chains and diversify our markets where possible.

Africa’s over-reliance on single export markets has long been a vulnerability, a product of decades, in fact centuries, of systematic under-development.

In responding, the following are tactics we might consider:

  • Deepening intra-African trade by removing non-tariff barriers and harmonising trade policies.
  • Putting in place the mechanisms to invest in infrastructure at scale, be it our ports, rail, roads or digital connectivity. These should aim to reduce the cost and time of moving goods across and off the continent.
  • Promoting beneficiation. Value addition at source should be an imminent priority, as reiterated during the B20 and G20. We must ensure that our rich natural resources, from rare earth minerals to oil and gas or transition fuels like green hydrogen, are not exported in raw form where possible, and that local on-the-ground expertise is cultivated to ensure that we are developing our economies to fundamentally compete with the global north.

To achieve these, the African Continental Free Trade Area (AfCFTA) is an important instrument at our disposal. With 54 countries signed on, it aspires to harness a $3.4-trillion market.

But for it to work, we need to go beyond political agreements to practical implementation, building supply chains and infrastructure that can connect producers to markets.

The role of banks, SMEs and collaboration

Banks can play a catalytic role in financing productive sectors, agriculture, manufacturing and logistics, aiming to reduce import dependency on the continent.

At Nedbank, we are actively supporting clients who are engaged in cross-border trade, particularly in East and Southern Africa, by providing tailored financial solutions and enabling digital payment systems that simplify settlements across currencies.

For us, this is the manifestation of our purpose, which is to use our financial expertise for the good of our clients, shareholders, and society at large.

Small and medium-sized enterprises (SMEs), which form the backbone of our economies, must be prioritised. By providing them with access to credit, digital tools and export opportunities, we can unleash their potential as engines of inclusive growth.

The private sector cannot do this alone. Public-private partnerships have already proven effective in areas like renewable energy, where urgency and collaboration led to scalable solutions.

We must replicate this model in water management, agriculture, manufacturing and logistics, enabling investment and innovation at speed.

At the same time, Africa should seek to reframe its global risk narrative. Too often, our economies are viewed through an outdated lens of political instability. We can now tell a different story, one that reflects the reality of modern African innovation, entrepreneurship, and resilience.

Africa’s young population, abundant resources and strategic location should indeed set us up as a central player in the future of global trade. But to leverage this new reality, we must be proactive. This is not a time to wait for external actors to determine our fate.

It’s a time to invest in ourselves, deepen our markets, and build the resilience that will carry us through future disruptions, sure as they are to come.

While the changing global trade regime is a challenge, we should also view it as the trigger and a massive opportunity to co-create the Africa we wish to live in.

Africa’s message to the world ought to be clear: we are capable, credible and collaborative. We are not waiting for change; we would like to shape, together, the development we sorely need, through innovation, investment and inclusive leadership. The strength of our financial institutions gives substance to this progress.

This article was sponsored by Nedbank.