WATCH | How to connect your product with potential buyers

Potential buyers if not regular customers is what a small business needs to keep growing.  Small Biz MBA Yasmeen Alli takes a look at some of the reason why entrepreneurs are struggling to connect their products with their potential buyers.

Are they connecting the product's features and benefits to the clients needs? Kealeboga P Pule, Founder and MD at Nungu Diamonds talks about how he sees his products and connects with his clients.