Meta Platforms has signed a multiyear deal to become the first “official fan technology partner” of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook-parent's board in January.
Under the deal, Meta will provide UFC fans a deeper immersive experience through its services, with its text-based platform, Threads, becoming the league's official social media partner, UFC said in a statement on Wednesday.
Meta will have its branding featured in UFC's Octagon ring for pay-per-view and “Fight Night” events, along with numerous broadcast features and creative in-arena fan experiences.
Financial terms of the deal were not disclosed.
WATCH | Meta signs multiyear partnership with UFC
Image: REUTERS/Henry Romero
Meta Platforms has signed a multiyear deal to become the first “official fan technology partner” of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook-parent's board in January.
Under the deal, Meta will provide UFC fans a deeper immersive experience through its services, with its text-based platform, Threads, becoming the league's official social media partner, UFC said in a statement on Wednesday.
Meta will have its branding featured in UFC's Octagon ring for pay-per-view and “Fight Night” events, along with numerous broadcast features and creative in-arena fan experiences.
Financial terms of the deal were not disclosed.
Meta CEO Mark Zuckerberg has developed a relationship with UFC CEO Dana White in recent years as a mixed martial arts enthusiast and recreational fighter.
White, along with two others, was elected to Meta's board in January. The UFC CEO is also a friend of US President Donald Trump and had spoken in support of his candidacy at the Republican National Convention in July.
Reuters
READ MORE:
UFC champ Dricus du Plessis sparks outrage with 'Trump prefers champions' T-shirt
UFC champion Dricus du Plessis convincingly defends title, breaks Strickland's nose in rematch
The emotional toll of loving a fighter: Dricus du Plessis's fiancée opens up
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most read
Latest Videos