Why has the Ram Slam T20 attracted so many viewers?

14 December 2017 - 14:31 By Liam Del Carme
Fans during 2017 T20 Ram Slam match between Cape Cobras and Hollywoodbets Dolphins at Supersport Park, Pretoria South Africa on 12 November 2017.
Fans during 2017 T20 Ram Slam match between Cape Cobras and Hollywoodbets Dolphins at Supersport Park, Pretoria South Africa on 12 November 2017.
Image: Muzi Ntombela/BackpagePix

Local cricket fans appear to have put the disappointment of the postponed T20 Global League behind them.

Television audiences‚ as well as match attendances are up for the Ram Slam T20 Challenge and it has caught some cricket bosses by surprise.

“I think the fact that all our national players have been involved has helped generate interest.

"That’s made a big difference‚” said Cricket South Africa commercial manager Clive Eksteen.

“It’s the national players. People want to see the stars‚” Titans chief executive Jacques Faul concurred.

“A player like AB (de Villiers) is a huge draw card.

"Given the form that he is in so too a guy like Farhaan Behardien.

"Then there’s Tabraiz Shamsi and Chris Morris‚” said Faul.

There had been the fear that cricket fans were left cold after the collapse of the T20GL‚ but they appear to have warmed to its hastily arranged replacement that has been beset by inclement weather.

“Last year we had a television peak audience figure of 110 000 and this year it’s up to 166 000‚” said Eksteen.

Faul said SuperSport Park registered their highest peak audience figure when the Titans hosted the Knights. They registered a figure of 226 000 on that occasion.

Apart from a rising television audience‚ more fans are bursting through the turnstiles.

“We’ve seen a 33 percent spike in our attendances. That’s massive‚” Faul enthused.

Naturally‚ with more eyes trained on the action‚ other spin-offs weren’t hard to come by.

“We’ve added four more sponsors in the last month‚” Faul gushed.

“It’s been incredible. I’ve been a CEO for 15 years and I must admit that this has well exceeded our expectations.”

Eksteen believes despite setbacks over the last few years‚ cricket’s core support base has remained strong.

“People really want to watch quality players competing against each other.

"I also think the game is growing and we are able to attract new fans to games.

“I think what has also helped is the increased R2 million prize money for a one-handed catch.

"That has contributed to the excitement‚” said Eksteen.


X