"There are no winners when a player is red carded, but paying rugby fans, players and coaches want to see a fair contest.
"Replacing a player after 20 minutes strikes the right balance," NZR's Head of Professional Rugby Chris Lendrum said.
If a match is tied after regular time, the first team to score by a drop goal, penalty kick or try during a 10-minute extra time period will be awarded the win.
"Draws can often leave everyone feeling a little empty, and after feedback from our coaches and players we have added the golden point rule," Lendrum added.
NZR National Referee Managers Bryce Lawrence said existing laws at breakdown would be applied but would be policed more strictly by referees to ensure a faster attacking game and a fairer contest.