“It’s a tribute both to their enduring support for South African rugby but also to the appeal of the sport and of a tour by the British & Irish Lions.
“The first two professional series to South Africa were epic events that entranced the rugby nation. I am sure next year’s edition will be the same‚” Roux concluded.
Ben Calveley‚ British & Irish Lions MD‚ said: “Castle Lager has extensive experience in rugby sponsorship‚ and we are delighted that they have made such a significant commitment to supporting the tour.”
“We are very proud to become the official title partner for the Lions Tour‚” said Castle Lager brand director Kudzi Mathabire.
The series begins on July 3 when the Lions face the Stormers in Cape Town‚ and FNB Stadium will host the first Test against the Springboks three weeks later.
The second Test follows on July 31 at the Cape Town Stadium before the tourists return to Gauteng for the final Test at Ellis Park on August 7.
The Lions have toured South Africa on 13 previous occasions‚ with the first Tour taking place in 1891.
In that time‚ the Lions have won four Test series‚ lost eight with one drawn. Their overall record against the Springboks is: played 46‚ won 17‚ lost 23 and drawn six.