SA counts R6bn cost of Boks v Lions tour’s likely move to the UK

10 March 2021 - 09:58
SA Rugby president Mark Alexander has previously stated that the country would generate more than R6bn as a result of direct and indirect spend during the Lions tour.
SA Rugby president Mark Alexander has previously stated that the country would generate more than R6bn as a result of direct and indirect spend during the Lions tour.
Image: Samuel Shivambu/BackpagePix

The local rugby industry is already counting the cost of the Springboks potentially playing the British and Irish Lions in the UK later this year.

One hospitality operator predicted doom and gloom for elements of his industry in the event of the series being moved from SA because of Covid-19-related considerations.

Indications are growing stronger by the day that the Test series‚ which is scheduled to kick off in July, will take place in the UK.

The Lions‚ The Times in London reported‚ are said to have secured financial guarantees from the UK government for the tour to be played there.

“A bid by the British and Irish Lions for financial guarantees from the government for a home series against South Africa has won the backing from ministers who think that it could be a uniting force for the United Kingdom now that Scottish independence is back on the political agenda‚” the paper reported.

It is estimated that SA Rugby would have banked about R500m if the tour was held with gates open in South Africa.

While a Lions series played in the UK will still generate valuable income for the cash-strapped federation‚ it will be a blow to the SA economy.

SA Rugby president Mark Alexander has previously stated the country would generate more than R6bn as a result of direct and indirect spend during the Lions tour.

Local hospitality operators will be particularly hard-hit if the tour is moved to the UK.

Steve Braham, who heads SWB Sports, said though operators like him expect to be reimbursed for the money spent on tickets‚ they will be left out of pocket if the series is not played in South Africa.

He said his company had acquired about 600 tickets per game.

“There are businesses that will go belly up‚” he predicted.

“If we don’t go belly up, we’d still have to ask the question whether it is worth keeping our doors open because of what is happening after the Lions tour?

“We are not going to recover from it because the next event may be the Proteas vs Pakistan‚ or something sparkling like that.

“There is a huge amount of work that has gone in over the last two‚ three years.

“We’ve got deposits on hotels‚ hospitality venues. The people who sells flags and other items outside the ground‚ the people who make hamburgers and so on will all be negatively affected.”

He said the Lions‚ through the all-powerful Home Unions‚ are riding roughshod over SA Rugby.

“They look at South Africa thinking they can dictate terms and kick it into the dirt.”

SA Rugby’s event services (Sares), meanwhile, has put stakeholders on notice about the rules that will apply should matches or the tour be moved.

“Saru [SA Rugby] does not guarantee that any match or event where hospitality packages are sold will take place at the date‚ time and venue stated on the hospitality packages purchased‚” Sares stated in its missive.

“Sares reserves the right to make alterations to the time‚ date and venue of any match or event.

“It is the responsibility of the client to ascertain whether a match has been postponed‚ rescheduled or cancelled and ascertain any new dates‚ times and venue.

“Should the event‚ due to force majeure or for any reason beyond Sares’ reasonable control, be cancelled more than 10 days prior to the event, Sares undertakes to refund full purchase price of the hospitality package.

“If cancelled less than 10 but more than three days prior to the event, Sares will refund 50%. If cancelled less than three days prior to the event, Sares will refund 25% of the purchase price.”

One stakeholder said: “We are monitoring this very closely.”


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