Kolisi became the first black Springbok captain to lead the team that won the World Cup in October 2019. He is seen by many South Africans as an inspirational figure and a hero for young aspirant rugby players.
The advert has clips of young people who cheered him and the team during the countrywide trophy tour.
“If Siya Kolisi can do it, I can do it,” says a young girl in the advert.
The crowning moment became a significant one for Kolisi who first watched the 2007 World Cup from a tavern in Zwide township in Gqebera where he grew up. Growing up he witnessed gender-based violence in his home and survived poverty.
One year ago, he and his wife Rachel launched the Kolisi Foundation through which they have donated food parcels to poor communities including Zwide.