It’s about eyeballs: expert on why PSL needs more matches on SABC

25 June 2020 - 08:00 By MARC STRYDOM
A football finance analyst says there is a numbers problem with sport on SA TV.
A football finance analyst says there is a numbers problem with sport on SA TV.
Image: Waldo Swiegers. (C) Sunday Times.

There's an enormous numbers problem with sport on TV, says football finance expert Sgwili Gumede.

It's about SuperSport only providing a fraction of the viewership that the SABC does, which affects the growth of a sport - and the branding value.

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