Finances of the deal: Messi spurns $400m Saudi offer to join Beckham’s Miami

08 June 2023 - 09:46 By Brandon Sapienza, Tim Loh and Felipe Marques
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Lionel Messi plans to join Major League Soccer club Inter Miami, turning down a deal from Saudi Arabia that would have paid him $400m annually.
Lionel Messi plans to join Major League Soccer club Inter Miami, turning down a deal from Saudi Arabia that would have paid him $400m annually.
Image: Bloomberg

Lionel Messi has made public his plans to join Major League Soccer (MLS) club Inter Miami, which will mean he turned down a deal from Saudi Arabia that would have paid him $400m (R7.6bn) annually.

“I’ve made a decision to go to Miami,” Messi said in an interview with Mundo Deportivo. “I still don’t have it 100% closed, I’m still missing a few things, but we’ve decided to continue down that path.”

The Argentine superstar is being offered profit-sharing agreements with Adidas and Apple, The Athletic reported, citing people familiar with the transaction. Messi could also get a stake in Inter Miami, according to ESPN, joining current owners David Beckham and the Mas family. 

Apple and Inter Miami didn’t respond to requests for comment. Adidas declined to comment. 

Messi, 35, plans on “living the US League in a different way and enjoying day to day much more,” he said in the Mundo Deportivo interview. 

Messi’s move to the MLS would be a significant blow to Saudi Arabia’s global sports ambitions, driven by Crown Prince Mohammed bin Salman. The Kingdom has been trying to further add star power to its domestic soccer league after Cristiano Ronaldo joined Riyadh-based team Al Nassr in December.

The country’s Public Investment Fund has financed the LIV Golf league, which is merging with the PGA Tour, while the sovereign wealth fund has purchased Premier League club Newcastle United, quickly transforming the underachieving team into a serious force in English soccer.

Bringing Messi to the US would also have major repercussions for Miami and the MLS, as the city gears up to be one of the World Cup’s host cities in 2026. 

It would mark the first time Messi has played club outside Europe in his storied professional career. The World Cup winner starred for Barcelona since he was a teenager, winning multiple league titles and the Champions League. He left to play for Paris Saint-Germain in 2021, and said he chose joining Inter Miami over a comeback to the Catalan team.

For Apple it would strengthen its soccer strategy. The company forged a $2.5bn 10-year deal with the MLS to broadcast games on its TV+ platform. And one of the streaming service’s most popular TV series, Ted Lasso, follows a fictional Premier League team coached by an American.

For Adidas it would be a coup at a time the German brand is struggling after the collapse of its Yeezy franchise after its cancelled partnership with Ye, the rapper formerly known as Kanye West. 

Adidas has lost considerable market share in the US in recent years to Nike Inc and smaller brands like Hoka. Soccer is a bright spot for the company in the US, which is the world’s single largest sports market. 

The German company extended its contract with the MLS earlier this year, a move that CEO Bjorn Gulden has called “very, very, very important.” Adidas has ambitions of combining soccer with fashion and music to create a sort of soccer “street culture” around the world on par with what’s seen in basketball.

“That’s why it’s important to protect our number one position in soccer in the big markets,” Gulden said last month on a call with analysts.

Bloomberg


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