Is it really a thing? Or a fad? Beware the ‘con’ in MetCon

Like all things exercise and fitness, a blind one-size-fits-all approach can be counterproductive, even harmful

21 September 2020 - 11:40 By Devlin Brown

A great tactic of fitness entrepreneurs is their ability to take something that has been practised for decades, rename and repackage it, and sell it at a premium.

It’s not unlike watching teenagers walk through Fourways Mall dressed exactly how we were a generation ago, with a little modern twist. Brand gurus cleverly repurpose the old and sell it to willing consumers as the new...

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