Online fashion retailer Zozo Inc has unveiled a successor to its “Zozosuit” body-measuring suit, one of a string of failed projects ahead of the exit of founder Yusaku Maezawa, promising greater accuracy through design and software changes.
The original polka-dot Zozosuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received huge interest, but failed to drive sales amid complaints of poor sizing.
Zozo, which is controlled by Japan-based SoftBank’s domestic internet business, says the “Zozosuit 2” skintight suit has 50 times more markers, offering the higher-resolution scans needed to recommend items such as sportswear and underwear.
The fashion retailer said it is looking for partners and hopes to offer the suit within a year.
Accurate and easy-to-use body-measuring technology has become a holy grail for online fashion retailers trying to reduce returns. The industry has been boosted by consumers shopping at home during the Covid-19 pandemic.
Zozo already distributes the “Zozomat”, which can be used to measure feet for customised sizing recommendations.
– Reuters
