Showing max regard for locals with content for Africa

Showmax aims to divert viewers’ eyes and wallets to the continent as it invests in African productions

29 April 2021 - 21:30 By Omar Mohammed

MultiChoice’s online streaming platform Showmax is investing in producing local content for African audiences as it competes for their attention against Netflix on the continent, a senior executive said.

MultiChoice is Africa’s largest pay-TV group, available in 50 African countries. Showmax, launched in 2015, is available in 46 African countries and several western countries, including Britain and France, which have sizeable African diaspora populations...

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