Luxury brands all puffed up about new tactics that are boosting bottom lines

Gourmet dinners, video calls, door-to-door deliveries, they’re all helping the brands recoup lockdown losses

12 May 2021 - 20:02 By Claudia Cristoferi and Silvia Aloisi

As Italy entered a new coronavirus lockdown and shut shops in March, Genoa-based jeweller Gismondi 1754 turned to messaging service WhatsApp to sell a €300,000 (about R5m) diamond ring to a wealthy Swiss client...

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