Chanel noses further into southern France to keep mulling No 5

The brand is buying more land in the region for jasmine production, the key ingredient in its iconic perfume

29 August 2021 - 18:50 By Eric Gaillard

Wary of disappearing flower crops used in its best-selling perfumes, Chanel has bought up more land in southern France to secure its supplies of jasmine and other varieties, harvested by hand in a delicate annual ritual...

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