Chanel noses further into southern France to keep mulling No 5
The brand is buying more land in the region for jasmine production, the key ingredient in its iconic perfume
29 August 2021 - 18:50
Wary of disappearing flower crops used in its best-selling perfumes, Chanel has bought up more land in southern France to secure its supplies of jasmine and other varieties, harvested by hand in a delicate annual ritual...
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