For almost 20 years, Iris Apfel has been a global fashion icon, beloved for her eccentric approach to style.
From over-the-top accessories to vibrant colours, fans of fashion and Apfel alike will soon get to rock her bold looks, thanks to the Iris Apfel x H&M collaboration.
As a tribute to Apfel, H&M is celebrating her style by offering her fans a collection that’s an ode to her vivacity. This includes co-co-ordinating sets, floral suits, tiered ruffle and bold print dresses.
The collection also includes striking silhouettes with bold cuts and patterns. Lovers of her maximalist approach can look forward to chunky statement pieces and accessories inspired by plants, animals and treasures from around the world.
“I think H&M are fabulous and are absolute masters in their field — which I love!” Apfel said. “I love doing high style at affordable prices, which H&M has mastered.”
In keeping with H&M’s dedication to conscious fashion, all pieces from the collaboration are made from recycled materials.
H&M also sourced materials sustainably, with circularity in mind, so items are not easily chucked away as more fashion waste.
Iris Apfel x H&M is set to hit stores early in 2022.
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