BRENWIN NAIDU | What on Earth drove BMW to unleash this hideousness?

From its cartoonish snout to its sea monsterish butt, the Bavarian brand’s XM is an eyesore

05 December 2021 - 18:34

It’s challenging to be an ambassador of any sort for BMW now.

An obsession with elongated grilles, odd proportions and a general abandonment of many hallmarks that gave the brand an enthusiast following have left many wondering: what on Earth are they doing?..

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