In the past couple of years, fashion has been dictated to by micro trends. For example, workwear became a regular inspiration in streetwear. For the Sweet Orr company, the influence of micro trends is having more of an effect on fashion than ever, but with a delicious twist.
Collaborating with 10 local creatives, the brand released a one-of-a-kind campaign that included veteran artist Lyndi Sales.
The #LoveWhatYouDo campaign aims to inspire different artisans from multiple backgrounds. Sales modelled for Sweet Orr as part of the campaign. It not only uses fashion to reinvigorate its image, but provides an opportunity to spotlight each of its collaborators. For Sales, this creates the intimacy many buyers enjoy when connecting with her creations and creative process.
“My creations usually end up in people’s homes, in hotels or even a in corporate company foyer, but there’s so much more that goes into creating an artwork,” says Sales. “When a viewer has a sneak peek into the artist’s warehouse, it gives so much more depth to the piece,” she says.
The collaboration’s items also make a sustainable statement because they are made-to-order pieces.
“The vintage items are huge collectibles, especially in Japan where people are collecting them,” says Sales, who notes that there’s a growing trend among Gen Zers in the country gravitating towards workwear.
Sales’s artworks are set to be showcased in Paris, with future Sweet Orr collaborations a distinct possibility.
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