Mia le Roux ready to take on Mexico in a fashion storm

The Miss SA title-holder reveals details of her outfits for the Miss Universe pageant

25 October 2024 - 11:02
By Thango Ntwasa
Miss South Africa Mia le Roux during the Miss Universe farewell at the Maslow Hotel in Sandton. Le Roux will be representing SA at the 73rd Miss Universe pageant which takes place in Mexico.
Image: Veli Nhlapo Miss South Africa Mia le Roux during the Miss Universe farewell at the Maslow Hotel in Sandton. Le Roux will be representing SA at the 73rd Miss Universe pageant which takes place in Mexico.

At her official send-off, before she competes at this year's Miss Universe, Miss South Africa Mia Le Roux showcased some of the outfits she will be wearing when she hits the stage.

In a glittering red number with a cinched silhouette, Le Roux is set to showcase some of South Africa's best designers on and off the runway. Speaking to TimesLIVE, designers Loice Dube and Keneoue Mletshwa said the reigning queen's pieces were a nod to retro glam.

“We're giving her 1950s looks. Mia is elegant and we wanted to put her in garments that speak to her lady-like qualities,” said Mletshwa, who added that the ensembles would allow her personality to shine without “having to show off.”

The palettes chosen were warm tones dominated by shades of gold and brown that complement her beauty.

Mletshwa and Dube are designers for AFI Prive, delivering pieces for refined shoppers with a taste for elegance. 

“These are everyday statement pieces that go well with luxury fashion, which is what we wanted to showcase with Mia,” said Dube.

Keneoue Mhletshwa and Loice Dube from the AFI Fast Track programme under the African Fashion Industry, designed the dress Miss South Africa wore at her send-off event in Sandton.
Image: Kabelo Mokoena Keneoue Mhletshwa and Loice Dube from the AFI Fast Track programme under the African Fashion Industry, designed the dress Miss South Africa wore at her send-off event in Sandton.

Succeeding pageant queens such as Basetsana Kumalo and Zozibini Tunzi , who are leading the fashion pack, Mia was excited by how Dube and Mletshwa were able to capture “the essence of Mia” with the garments they created.

“I have a style that is elegant, timeless and very Sophia Loren. It's an aesthetic that comes through in the dresses that have bold, vibrant colours and patterns.”

This year, the Miss Universe pageant is expected to judge the national costume section. As a result, the pageant decided to keep Le Roux's official costume a secret. These are often crowd pullers along with the swimsuit section. Le Roux sees these moments as an opportunity for title-holders to show off their personalities and self-expression.

Le Roux in one of her eveningwear outfits.
Image: Veli Nhlapo Le Roux in one of her eveningwear outfits.
Miss South Africa, Mia Le Roux.
Image: Kabelo Mokoena Miss South Africa, Mia Le Roux.

“It's very powerful. Whatever you wear is a communication tool that tells a story about yourself without saying a word and that's what we are doing with these garments — we are telling stories about who we are and expressing our individuality. That is beautiful to me, because you stitch together a garment and creative thinking to make that story.”

Keen to hit the world stage and to understand the psychology behind the contestants' cultures, Le Roux is yet to reveal what her winning speech will be.

“I believe I will be able to speak from the heart. I have visualised it and I know what my essence is, that the person I am has been shaped by my community. I am built by every single person that has helped to build me,” she said. 

* Miss Universe 2024 will take place on November 16.