Consumers ditch the sweet life after sour taste of sugar tax bites

Study finds that since the introduction of a ‘sugar tax’, sales of sugar-sweetened beverages have dropped

11 April 2021 - 17:57

Things are not so sweet in the sugar-sweetened beverage (SSB) industry after a study found consumption dwindled after the implementation, in 2018, of SA’s “sugar tax”. 

The study ( was published last week in Lancet Planetary Health. It was compiled by the South African Medical Research Council’s Centre for Health Economics and Decision Science (Priceless-SA) in the School of Public Health at Johannesburg’s Wits University and the University of the Western Cape (UWC), in partnership with the University of North Carolina in the US. ..

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