According the judgment, the “amount of advertising fees generated in connection with the advertising on this building, at one stage, amounted to approximately R345,000 per month”. The bone of contention between the body corporate and the advertising company was the advertising contract. The parties entered into such contracts in 1999 and 2000, for five years. They expired in 2004 and 2005, respectively.
But the media company insisted the “authorisations have not lapsed and remain valid in perpetuity”. The City of Cape Town entered the fray, insisting “any further use of this advertising space is and remains unlawful”.
The city sued the body corporate and the advertising company in 2016 for the removal of the Zuma Must Fall billboard. At the time, the city said it contravened its outdoor advertising and signage by-law, and was erected in contravention of the National Building Regulations and Standards Act.