Naming an Asian restaurant ‘Zuma’ is not logical, says advertising authority

Upmarket KZN restaurant flouted advertising code, traded on competitor’s reputation and imitated the known brand, says ARB

30 May 2023 - 16:48 By GILL GIFFORD

An Umhlanga restauranteur who registered the brand name Zuma for his new eatery, styled on the well-established international chain of Asian restaurants with the same name, has been found guilty of misleading advertising...

There’s never been a more important time to support independent media.

From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.

For just R80 you can become a premium member (digital access) and support a publication that has played an important political and social role in South Africa for over a century of Sundays. You can cancel anytime.

Already subscribed? Sign in below.

Questions or problems? Email or call 0860 52 52 00.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.