SA women are driving retail spend as key decisionmakers on household expenditure

Eighty20, a consumer analytics and research company, has unpacked the important role of women in the economy, and says brands should sit up and take notice

15 August 2023 - 21:27
By Suthentira Govender

More than half of South African women have taken charge of day-to-day household spending, making them key decision makers in this sphere of their lives

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