A WORD IN THE HAND: PIVOT

SUE DE GROOT | The modern use of some words is pivoting out of control

A column to satisfy your inner grammar nerd

11 February 2021 - 21:48

Pedants throughout the world have been spinning around on their heads as they gasp in dizzy horror at the new buzzword: “pivot”. 

Pivoting has come swirling and pirouetting into my own consciousness in myriad press releases of late. “We are pivoting our business”; “I am pivoting my focus”; “Our website has pivoted”...

This article is free to read if you register or sign in.

If you have already registered or subscribed, please sign in to continue.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.