A WORD IN THE HAND: HOOK

SUE DE GROOT | Learning curves: get your hooks into the lingo like a good hooker

A column to satisfy your inner grammar nerd

08 September 2022 - 22:07 By SUE DE GROOT

“Hook” is a word oft heard in media companies. “What’s the hook to this story?” an editor might ask a reporter, meaning: what about the article is relevant, topical, timeous and of wide general public interest?..

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