EUSEBIUS MCKAISER | Beware the danger of exceptional ‘against all odds’ matric stories
We must push back against the kind of sloganeering that follows results announcements every year
16 January 2023 - 16:15
Stories of individual triumphs can inspire and distract us. The single most powerful communication lesson I have learnt as a broadcaster is just how seductive stories are. If we hold space for someone to give the full details of their life, it can move us to tears or invoke a maelstrom of emotion. It can even lead us to reimagine our own journeys. ..
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