EDITORIAL | Own goal or genius marketing? Either way R1bn idea is a slap in the face for SA teams
The general consensus is that the money could be better spent in myriad more practical ways
01 February 2023 - 20:31
A proposal to spend R1bn on a sponsorship deal with English Premier League side Tottenham Hotspur in exchange for advertising and branding rights in a bid to entice tourists to our shores — that would be akin to scoring an own goal...
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