Apple has the gadgets it needs to find its way home

Aggressive pricing strategy is a clear signal that iPhone maker sees room for itself in the smart-home market

15 October 2020 - 20:01 By Laurence Dodds and James Cook

Apple might be the world’s most valuable company, with a market capitalisation close to $2-trillion, but it remains an underdog in the smart-home business.

Its rival, Google, commands a 30.9% market share, while Amazon has 53%, according to smart speaker news site VoiceBot. By comparison, Apple has 2.8% - beaten by Sonos, a far smaller but more specialised firm, with 4.7%...

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