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Asia’s LGBTQ-friendly automakers sing a different tune at home

Hyundai, Subaru, Toyota get top scores on equality in the US for policies that don’t translate to their domestic markets

21 June 2021 - 20:20 By Bruce Einhorn, Kyunghee Park and River Davis

South Korea’s Hyundai Motor Company has courted the American LGBTQ community for years, backing a film series in 2019 that featured Shangela — a breakout star of the reality show RuPaul’s Drag Race — and sponsoring the Outfest Fusion QTBIPOC Film Festival for queer artists of colour. In April the company unveiled a 60-second commercial, Chosen Family, made by a gay-owned production company with a cast including drag queens and a male couple expecting a baby with a pregnant woman...

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